MODE

Mode, the LA-based fashion store championing future trends as "merchandise for a culture," embarks on a vibrant rebranding journey under the creative vision of owner Kate Porter. The objective is to infuse the brand with a sense of fun and innovation by seamlessly blending traditional tailoring with modern accents. The design process begins by defining Mode's unique identity, followed by a comprehensive analysis of fashion trends and the competitive landscape. Collaborative workshops generate creative concepts, which are visually explored through mood boards. Prototypes are then tested to refine the chosen designs, ensuring a cohesive and engaging visual identity. The final rebranding elements encompass logos, packaging, and in-store displays, reflecting the dynamic fusion of tradition and modernity. The launch event and promotional campaign will spotlight Mode's evolution into a cultural merchandise hub, solidifying its position as a trendsetter in LA's fashion scene.